Building Your Brand Inside and Out

AS I LEARNED... By Bonnie Bonadeo, StoryBrand Certified Guide, The Connection Coach

I get it… Promoting your brand, having a clear message as to what you offer is very hard to decipher yourself. As I learned this past July… I recently became a StoryBrand Certified Guide this summer, (check out the book if you are not aware of this) and as I was redesigning my website marketing programs I realized just how hard it is to uncover your own brand, have a clear and concise message to your potential customers. Look at your marketing assuming you are doing any at all and see is there are static, unclear messages, unknown offers, questionable copy of what you actually do and who you do it for. I answered yes to all of these and realized it is very hard to look at your own business from the inside out and the outside in.

Now having the knowledge as a StoryBrand Certified Guide, I was up for the challenge to reduce static and get clear on my message.

I know you know a brand is more than logo and colors, but did you know that the words you choose actually support the emotional connection to buying our not. The images draw you in but how you solve a problem for another is word power. So your copy is critical to your dialing in the connection frequency and finding the right clients for you and your business.

So here are the 12 areas that my brand message is being revised, and of course like anything it is a work in progress to master and refine for the ultimate clarity of what I do, who I do it for and why I do it. See below to download the complete Brand Me Marketing Checklist!

  • Website/s

  • Logos

  • Color

  • Copy

  • Purpose

  • Vision

  • Values

  • Ideal avatar

  • Email campaigns

  • Landing pages

  • Podcast/Radio Show

  • Social Media Accounts (14 total, I know that seems crazy but I have many brands under brands)

In the meantime, I have worked with 5 new customers in helping them make great brand and copy revisions to their websites, landing pages and social media accounts. Trust that none of this happens overnight and I am a firm believer that who you are, your passion and your problem-solving product or service is worthy of getting clear on in such a way that speeds the traffic to your business. As a special introductory Guide Offer, II will be providing a great price to the first 10 clients that want a Brand Me Audit Review.

Brand Me Audit Review Special Incentive $99.00 Value $597.00 But hurry book your call before October 10th to receive this special price.

Download Your Free Marketing Checklist.

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